The move can be seen as counterproductive as Supreme sneakers’ prices in the resale market will increase tenfold.

The ban is going to decrease sneaker botting on Supreme’s website but is it going to eliminate it altogether? We think not. The brand announced on Twitter that IP addresses that seem suspicious would be banned.

Supreme has banned sneaker botting in order to protect its loyal customers. The sneaker botting industry is competitive as is and brands, knowing how their customers get exploited in the resale market, are pretty vocal about sneaker bots. The sneakers, and other items, get sold out in a matter of minutes after they go live, which means a huge opportunity for resellers looking to make some quick bucks. The red stripe with “Supreme” in white has a huge resale value. Supreme – the streetwear brand – is no less than a status symbol. The bot also rechecks websites to restocks and is able to check out the very instant an item is restocked. Sneaker bots are automation tools that speed up the process of checking out sneakers without any need for human presence. The use of sneaker bots facilitates the high demand for sneakers in the resale market. Knowing the potential of the resale market, resellers get into the field purely for monetary purposes. Sneaker enthusiasts would kill (not literally) for a pair of sneakers and are ready to pay exorbitant amounts in the resale market. This is what leads to the larger-than-life resale market for these brands. Not everyone is lucky enough to get the newest hyped-up pair of sneakers. Even if not limited editions, the supply of sneakers – or other items – is usually limited.

While having a huge customer base, these brands also like to maintain their image by teasing the customers with limited supply editions. Sneaker brands like Nike, Supreme etc., have a huge customer base that would go through great length to get their hands on new additions. Now, not just sneakers are copped through bots but any valuable item that has a high resale value. Ever since sneaker botting has been introduced to the industry, it has branched off into other market segments. The bigger the brand, the larger is its resale market.

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